Innovation Consulting

Mission to execution
in 6 steps.

Most organisations have ideas. What they lack is a structured way to move from "that's interesting" to "here's what we're building — and here's why it will work." Machine Sprints™ is that structure — a six-step framework developed at Google, stress-tested across FMCG, financial services, media, and technology.

Ways to engage
I run it for you
A fully facilitated sprint with your team, your problem, and your stakeholders in the room. I lead the process from mission through to execution — you focus on the thinking, not the facilitation.
I train your team
For organisations that want to build the capability internally. I train your people to run Machine Sprints™ themselves — so the next one doesn't need a facilitator and the methodology compounds over time.
Just what you need
If one stage is where you're stuck — the problem definition, the ideation, the nutshell — you don't need the whole sprint. I'll work with you on the specific component that unlocks progress.
150+
Machine Sprints™ facilitated
across industries in Europe
NPS 91
Average facilitator score
across the program

Co-developed at Google, where I ran the program across Europe. The methodology is built around a single principle: constraint creates output. A sprint can be completed in as little as two days — short enough to force decisions, long enough to get to something testable.

150+ activations. Industries ranging from energy and financial services to FMCG and media. The same process every time. Different answers.

The methodology

01 Mission +
What is the North Star you're aiming for? Everything downstream depends on this being clear and agreed. Not a vague aspiration — a specific articulation of what you're trying to change, and for whom. Teams that skip this step spend the rest of the process solving the wrong problem at speed.
02 Audience +
Who do you need to bring along on that journey? This is rarely just the end customer. It's the internal champions, the sceptical stakeholders, the people who have to say yes before anything ships. Getting clear on all of them — and what each one needs to hear — changes how you build the case.
03 Challenge +
As a result of your mission and your audience, what is the real challenge you need to overcome? Not the surface problem — the underlying one. This step is where most innovation efforts quietly go wrong: they move to solutions before they've properly defined what they're solving.
04 Imagination +
How do you unlock the best thinking in the room? This is the Idea Machine — structured creative divergence designed to surface more ideas than feel comfortable, draw from unexpected places, and move past the first plausible answer. Quantity first. Judgment later. Then ruthless selection against the criteria you set in step one.
05 Nutshell +
What is the idea in its simplest possible expression? If you can't explain it in a sentence, it isn't ready. The Nutshell is the version you use to get people to lean in before they've seen the execution — the pitch that works on instinct, before anyone has had time to talk themselves out of it.
06 Execution +
How do you make it real? A clear brief, an owner, and a path from concept to action. We leave with something concrete — not a document summarising the week, but a plan specific enough to act on and a team that knows exactly what they're doing next.

Bring me your
hardest problem.

If you have a strategic challenge, a product that needs rethinking, or a team that needs to move — tell me what you're working on. We'll work out if a sprint is the right tool.

Your enquiry has been sent. Jeremy will be in touch.
Goes to Jeremy directly. No pitch decks required.